As a brand owner, you’re always looking for ways to boost sales and grow your online presence. While traditional marketing strategies may still work, influencer marketing has emerged as one of the most powerful tools to help businesses drive real results. But with so many influencers and platforms to choose from, how do you get it right?
Enter Splenper—a cutting-edge influencer marketing platform that helps you connect with the right influencers and streamline your campaigns for maximum ROI. If you’re ready to scale your business, this guide will show you how to use Splenper to supercharge your sales.
Step 1: Build Awareness and Trust Through Influencers
Consumers trust influencers because they offer authentic recommendations. Partnering with influencers in your niche can help you build trust and spread the word about your products or services in a way that feels genuine, rather than like an ad.
How to Do It with Splenper:
Barter Collaborations: With Splenper’s Barter feature, you can offer products in exchange for influencer content. This is perfect for brands looking to generate buzz without dipping into their marketing budget. Influencers receive your products, create content, and share it with their audience, driving new traffic to your social media and website.
- Action: Identify influencers who have a highly engaged audience in your target market. Offer them a sample of your product, and in return, they’ll create content that resonates with their followers.
Step 2: Drive Sales with Long-Term Ambassador Programs
One-off campaigns are great, but long-term collaborations lead to sustained results. By partnering with influencers on a recurring basis, you can increase brand loyalty and keep your products top of mind for their audience.
How to Do It with Splenper:
Ambassador Programs: Splenper allows you to set up Ambassador Programs, where influencers can subscribe to a monthly plan and regularly promote your brand. This creates consistency and ensures that your brand is continuously showcased to their followers.
- Action: Create a custom ambassador program tailored to your brand’s needs. Offer influencers exclusive deals or early access to new products in exchange for ongoing promotion. This not only helps build trust but also leads to a steady stream of content promoting your products.
Step 3: Get Instant Exposure with Splenper’s Auction System
If you need quick visibility and guaranteed reach, Splenper’s auction system is your go-to solution. By uploading pre-made content, you allow influencers to bid to share it across their platforms, providing your brand with immediate exposure.
How to Do It with Splenper:
Auction Feature: Use Splenper’s Auction feature to upload content that influencers can bid on. This ensures that your brand message gets shared across multiple influencers’ profiles quickly and efficiently.
- Action: Create high-quality, shareable content (such as product photos, videos, or testimonials) and upload it to Splenper’s auction platform. Allow influencers to bid, and watch as your brand gets instant visibility across social media platforms like Instagram, TikTok, and YouTube.
Step 4: Engage with Your Audience Using Explore Mode
Finding the right influencers can sometimes feel like a daunting task. But what if influencers could discover your brand? Splenper’s Explore Mode does just that.
How to Do It with Splenper:
Explore Mode: In Explore Mode, influencers can swipe through brands like yours and express interest in collaborating. This gives your brand access to influencers who are genuinely interested in your products and services.
- Action: Set up your brand profile on Splenper and showcase your products and values. As influencers browse through the platform, they can swipe right on your brand, starting a conversation that leads to a meaningful collaboration.
Step 5: Boost Conversions with Data-Driven Collaborations
To truly maximize sales, you need to work with influencers who can deliver real results. Splenper’s Direct Collaboration feature allows you to filter influencers based on their engagement rates, growth, and audience demographics, so you can choose the ones who will have the biggest impact on your bottom line.
How to Do It with Splenper:
Direct Collaboration: Splenper’s Direct Collaboration feature allows you to hand-pick influencers who match your target audience. You can filter influencers by their social media stats, such as follower count, engagement rates, and growth trajectory, to ensure that your campaign reaches the right people.
- Action: Use Splenper’s filters to identify influencers who have a proven track record in driving conversions. Collaborate with them to create campaigns that resonate with their followers and encourage them to take action—whether it’s purchasing your product, signing up for your service, or following your social media pages.
Step 6: Track Your Campaign’s Success
One of the biggest challenges of influencer marketing is measuring success. Splenper solves this by providing real-time analytics from platforms like Instagram, TikTok, and YouTube, so you can track the performance of each campaign.
How to Do It with Splenper:
Data-Driven Insights: Splenper integrates directly with social media platforms via API, giving you access to real-time performance metrics for every influencer you collaborate with. You can track engagement, impressions, follower growth, and conversions, allowing you to adjust your campaigns as needed.
- Action: After launching your campaign, monitor the performance data on Splenper’s dashboard. Identify which influencers are delivering the highest ROI, and reallocate resources to maximize your results.
