As 2024 comes to an end, it’s time to gear up for the opportunities and challenges 2025 will bring. With consumer behavior constantly shifting and digital trends evolving at lightning speed, preparing your brand for the New Year requires a smart, data-driven approach.
By reflecting on the past year and planning your strategies around what’s working in today’s market, you can hit the ground running in 2025. Let’s dive into the numbers that matter and how you can use them to position your brand for success, with a little help from Splenper.
1. Consumers Are Spending More Online Than Ever
The rise of eCommerce is no longer a trend—it’s the norm. In 2023, global eCommerce sales grew by 10.4%, reaching a whopping $6 trillion worldwide. This shift means that consumers are increasingly turning to online stores for everything from groceries to fashion to luxury goods.
What This Means for 2025:
Mobile Shopping on the Rise: By 2025, 72.9% of eCommerce sales are expected to come from mobile devices. If your brand isn’t mobile-optimized, you could be missing out on the majority of your potential customers.
Personalization is Key: More than 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Tailoring your marketing to individual preferences will help boost conversions and build loyalty.
Fast Shipping Expectations: Thanks to giants like Amazon, fast shipping has become the standard. 65% of consumers expect orders to arrive within two days, so ensuring your logistics are up to par will be crucial in 2025.
Action Tip:
Focus on mobile optimization and personalization. Implement features like product recommendations based on browsing behavior or past purchases to create a tailored shopping experience. Don’t forget to streamline your fulfillment processes to meet consumers’ delivery expectations.
2. Social Media Is the Go-To for Product Discovery
With over 4.9 billion active social media users, platforms like Instagram, TikTok, and Facebook have become the top spots for product discovery. In fact, 55% of consumers say they use social media to research new brands before making a purchase. This trend will only grow stronger in 2025.
Key Social Media Stats for 2025:
Video Is King: Video content is expected to make up 82% of all internet traffic by 2025. Short-form video platforms like TikTok and Instagram Reels are where brands will find the most engagement.
Influencer Marketing Is a Must: 61% of consumers trust influencers’ recommendations more than traditional ads. Partnering with influencers on platforms like Instagram, TikTok, and YouTube can significantly boost your brand’s reach and credibility.
How Splenper Can Help:
Influencers are driving more product discovery than ever, and Splenper is the perfect platform to connect your brand with the right influencers. Whether you’re looking for Instagram content creators, YouTube Shorts stars, or TikTok influencers, Splenper helps you find collaborators who align with your audience and brand values.
Action Tip:
Leverage video content and influencer marketing to tap into the growing social media audience. Splenper allows you to connect with influencers in your niche, ensuring that your product gets in front of the right people in an authentic way.
3. Sustainability Matters More Than Ever
Consumers are becoming increasingly conscious of the environmental impact of their purchasing decisions. By 2025, 77% of consumers will prioritize brands that are committed to sustainability. Whether it’s eco-friendly packaging or ethically sourced materials, businesses that focus on sustainability are more likely to win customer loyalty.
Key Sustainability Insights:
Eco-Friendly Products: More than 60% of shoppers say they will pay more for sustainable products, even if they come at a higher price point.
Sustainable Packaging: 67% of consumers consider environmentally-friendly packaging when making a purchase decision.
How Splenper Can Help:
If your brand is sustainable or eco-friendly, Splenper can help you find influencers who align with those values. Collaborating with influencers who care about sustainability will not only boost your brand’s credibility but also position you as a leader in ethical consumerism. This connection creates authentic, value-driven marketing that resonates deeply with today’s conscious consumers.
Action Tip:
Highlight your brand’s sustainable practices in your 2025 campaigns, and partner with eco-conscious influencers through Splenper to spread the word. Consumers are increasingly drawn to brands that align with their values, and influencers are key to amplifying that message.
4. Video Marketing Will Dominate in 2025
With video projected to account for 82% of all internet traffic, brands that invest in video content will have a competitive edge. Whether it’s on Instagram Reels, TikTok, YouTube Shorts, or even Facebook, short, engaging video content will be the top format for capturing and holding consumer attention in the new year.
Why Video Works:
Short Attention Spans: Consumers are gravitating toward bite-sized, engaging content. 80% of consumers say they are more likely to watch an entire video than read a blog post or browse a website.
High Conversion Rates: Video content has been shown to increase conversion rates by 80%, making it one of the most effective formats for driving sales.
How Splenper Can Help:
Splenper helps you find influencers who excel at creating high-quality video content that aligns with your brand. Whether you need influencers to create viral TikToks, engaging Instagram Reels, or dynamic YouTube Shorts, Splenper connects you with creators who specialize in video marketing.
Action Tip:
Invest in video marketing for 2025 by collaborating with influencers who know how to produce engaging content that converts. Splenper makes it easy to connect with creators who have mastered the art of storytelling through video.
5. Prepare for Growth: Set Data-Driven Goals for 2025
To set your brand up for success in 2025, it’s important to focus on specific, measurable goals. The global digital advertising market is expected to hit $700 billion by 2025, and with that growth comes competition. Data-driven marketing is essential to staying ahead of the curve.
How to Set Smart Goals:
Set Clear Benchmarks: Whether it’s a 15% increase in sales or 25% growth in social media following, be specific about what you want to achieve.
Track Analytics: Use data from platforms like Google Analytics, Instagram Insights, and Facebook Ads Manager to track the success of your campaigns. Understanding what works and what doesn’t will help you optimize your strategies.
Adapt Quickly: The digital landscape is constantly changing, so be ready to pivot your strategies based on the latest data and trends.
How Splenper Can Help:
With Splenper’s platform, you can track influencer performance and see real-time data on engagement, clicks, and conversions. This allows you to adjust your influencer campaigns for optimal results and align your strategy with your goals for 2025.
Action Tip:
Use data from your 2024 campaigns to set realistic, measurable goals for 2025. Collaborate with influencers through Splenper to drive those goals forward, using data to guide your strategy and boost your brand’s success.
Conclusion: Crush 2025 with Data-Driven Marketing and Influencer Power
2025 is set to be a transformative year for brands that embrace data-driven marketing and influencer collaborations. From leveraging the power of social media to adopting sustainable practices and investing in video content, there are plenty of ways to stay ahead of the curve.
Partnering with influencers through Splenper will help you amplify your message and connect authentically with your audience. By combining data insights with influencer marketing, your brand can thrive in 2025.
