So you’ve got a brand, and you know TikTok is the place to be, right? It’s not just a platform for dance challenges and viral trends—TikTok is where your brand can blow up, especially if you play your cards right. But let’s be honest, getting noticed on TikTok can feel like trying to go viral in an ocean of content.
That’s why I’m about to drop some knowledge on how to create TikTok content that slaps, what hashtags to use, and how Splenper can help you find influencers who’ll take your brand to the next level. Let’s get into it.
1. Mastering TikTok Content: Keep It Short, Fun, and Hooky
The first rule of TikTok? Attention spans are short. You’ve got 3 seconds (maybe less) to catch someone’s eye. But how do you make sure your content stands out? Easy.
Tips for Creating TikTok Videos That Pop:
Start with a Hook: You know those first few seconds? They need to grab attention fast. Start with a question, a bold statement, or something unexpected. Don’t be shy—get creative!
- Example: If you’re selling skincare products, try starting with “Stop what you’re doing if you’re tired of breakouts!” or “This is the skincare hack nobody’s talking about…”
Keep It Real: TikTok thrives on authenticity. No one wants to see a super polished ad; they want to see the real you. Show behind-the-scenes, user-generated content, or tutorials in a raw, relatable way.
Short and Sweet: Even though TikTok lets you post longer videos now, the sweet spot is still around 15-30 seconds. If you can tell your story quickly and clearly, you’re more likely to get people watching to the end.
Get on Trends: Trends on TikTok move fast, so hop on as soon as you see one gaining traction. Use trending sounds, duets, or challenges to get your content on more people’s For You pages.
Call to Action: Don’t forget to tell viewers what you want them to do next. Whether it’s following your page, checking out your website, or buying your product, end your video with a clear call to action.
Pro Tip: Get TikTok Influencers Involved
Sure, you can create great content on your own, but teaming up with influencers? That’s where the magic happens. Splenper makes it super easy to connect with TikTok influencers who already have loyal followers and know how to create content that fits their audience.
2. Hashtags: Your Secret Weapon for Visibility
Hashtags are the key to getting your content in front of the right audience. Without them, you’re basically shouting into the void. But, don’t just throw random tags on your post—there’s a strategy to it.
Best Hashtags to Use on TikTok:
Niche-Specific Hashtags: You don’t need millions of views to go viral in your niche. Focus on hashtags that are relevant to your product, industry, or audience. For example, if you’re selling fitness gear, try using #FitnessGoals or #WorkoutMotivation.
Trending Hashtags: Always check out the trending hashtags on the Discover page. If any of them match your content, throw them in. This increases your chances of landing on the For You page.
Challenges and Campaigns: TikTok loves challenges. If there’s a branded challenge that fits your vibe, jump in. For example, if you’re launching a new product, create a challenge with a catchy hashtag that encourages users to participate.
Hashtags with Purpose: Think of hashtags like categories that help TikTok figure out where to show your content. Always include a mix of broad tags (like #TikTokMadeMeBuyIt) and specific ones (like #SkincareRoutine).
Pro Tip: How Splenper Helps with Hashtags
When you connect with influencers on Splenper, they’ll already know which hashtags work best for your industry and audience. Influencers live and breathe this stuff, so let them handle the details while you watch your TikTok blow up.
3. Using Splenper to Find TikTok Influencers Who Get Your Brand
Now that you’ve got your content game and hashtags on lock, it’s time to talk about getting the right influencers to spread the word. Splenper is where the magic happens. It’s like Tinder for brands and influencers, but instead of dates, you’re scoring brand collabs that can boost your visibility and sales.
How Splenper Makes Finding Influencers Easy:
Swipe Right on the Right Creators: Splenper’s Explore Mode lets influencers discover your brand by swiping left or right. You don’t even have to go looking—they’ll come to you if they’re vibing with your product.
Barter for Content: Tight on budget but want to get your brand in front of people? Splenper’s Barter Collaboration lets you trade your products for influencer content. They get free stuff, you get awesome promo—it’s a win-win.
Direct Collaboration: Want to work with specific influencers based on their social media stats? Splenper’s Direct Collaboration feature lets you filter by engagement, follower count, and niche so you can team up with the perfect match for your brand.
Pro Tip: Influencers Know Their Audience
When you collab with influencers through Splenper, you’re not just paying for posts—you’re getting access to their insights, their creativity, and their loyal following. They’ll know exactly what kind of content and hashtags to use to get your brand the attention it deserves.
4. Bonus Tips for TikTok Success
We’ve covered content and hashtags, but here are a few extra tips to give your TikTok strategy that extra boost:
- Post Consistently: The TikTok algorithm loves consistency. Try to post at least once a day to keep your content fresh and your audience engaged.
- Engage with Your Audience: Respond to comments, ask questions, and interact with other creators. The more you engage, the more visible you’ll be.
- Test, Analyze, Repeat: Not every video is going to go viral, and that’s okay. Keep experimenting with different formats, sounds, and hashtags. Then, use TikTok’s analytics to see what’s working and what’s not.
Ready to Crush It on TikTok?
TikTok is the ultimate platform for getting your brand in front of the right audience. And with Splenper, connecting with influencers and growing your presence has never been easier. From hashtag hacks to influencer collabs, you’ve got everything you need to blow up your TikTok game and turn viewers into customers.
Sign up on Splenper today and start growing your brand with influencers who know how to make your content shine.
