In today’s digital marketing world, it’s all about strategy. And if you’re not using Meta Ads, Instagram, and Facebook to promote your brand, you’re leaving serious money on the table. Let’s break down exactly how these platforms are changing the game and why your brand needs to get on board—backed by real stats and data.
We’ll also show how partnering with influencers through Splenper can take your campaigns to the next level, offering genuine results. Let’s dive into the numbers.
1. Meta Ads: The Reach and ROI Breakdown
Meta Ads (formerly Facebook Ads) remains one of the most powerful advertising platforms available. The data says it all: Meta platforms, which include Facebook and Instagram, have a combined 2.91 billion active monthly users on Facebook and 1.39 billion on Instagram. This massive user base gives brands unparalleled access to potential customers globally.
For eCommerce brands, the return on investment (ROI) from Meta Ads can be as much as 4X their initial ad spend, making it one of the most effective advertising channels. In 2023 alone, Meta generated a staggering $116.6 billion in ad revenue, showcasing just how integral this platform is to brands and businesses worldwide.
The average click-through rate (CTR) for Facebook Ads stands at 0.9%, with a cost per click (CPC) of around $0.97 globally. For less than a dollar per click, your brand can drive thousands of visitors to your website.
To top it off, Meta Ads reaches 37% of the global population aged 13 and up. If your goal is to reach as many people as possible, Meta Ads has the reach and ROI that can make it happen.
Key Takeaway:
Meta Ads gives your brand access to billions of people at a relatively low cost, with a potential ROI of 4X. The platform’s advanced targeting ensures your ads hit the right audience, and the low CPC means you can drive traffic affordably.
2. Instagram: The Engagement King
Instagram is known for its high engagement, and the numbers back this up. With 1.39 billion monthly active users, Instagram is not just a visual platform—it’s a marketing powerhouse. The average engagement rate on Instagram for organic posts is 1.16%, while sponsored posts see 0.85% engagement. While that might seem low, it’s significantly higher than engagement rates on most other social media platforms.
Another powerful feature? 500 million+ people use Instagram Stories every day. Stories are a great way to connect with your audience in a more intimate, behind-the-scenes way. And if you’re not using Reels yet, it’s time to start: Reels get 22% more engagement than regular Instagram posts, making them one of the best ways to grow your following.
Instagram also plays a huge role in eCommerce. Around 70% of shoppers turn to Instagram for product discovery, which means that if you’re selling something, you want to be on Instagram. The platform’s advertising can deliver an ROI of $4.50 for every $1 spent, making it highly effective for brands focused on growth.
Key Takeaway:
Instagram is a highly engaged platform where visuals rule. With an average engagement rate of 1.16%, Reels driving 22% more engagement, and 70% of users using Instagram for product discovery, this platform is a must for brands focused on growing their audience and driving sales.
3. Facebook: Still a Giant in Social Media
Don’t sleep on Facebook—it’s still a massive player in the social media world, with 2.91 billion monthly active users. Facebook ad impressions increased by 10% in 2023, showing that users are still highly engaged with the platform. Plus, video ads perform particularly well, generating 3X more engagement than static image ads.
If your brand focuses on younger adults, Facebook’s core audience (aged 25-34) makes up 30.4% of users, which is a prime age group for many industries. And for those running B2C campaigns, the average ROI for Facebook Ads is $5.30 for every $1 spent, proving that Facebook remains a solid investment for customer-focused brands.
Facebook Watch is another growing area, with 1.25 billion people using Facebook Watch monthly. If you haven’t tapped into video yet, this is a great place to start.
Key Takeaway:
Facebook is still a major social media giant, especially for brands targeting 25-34-year-olds. Video content performs extremely well, with 3X more engagement than static ads, and the average ROI for B2C businesses is $5.30 for every $1 spent.
4. How Splenper Supercharges Your Meta Ads, Instagram, and Facebook Campaigns
Now that we’ve covered the raw stats, let’s talk about how Splenper makes these platforms work even harder for your brand. Combining influencer marketing with Meta Ads, Instagram, and Facebook is like adding rocket fuel to your marketing strategy.
Here’s What Splenper Brings to the Table:
Barter Collaborations: If you’re a brand working on a tight budget, Splenper’s barter feature allows you to exchange products for influencer content. You get high-quality posts and videos on Instagram and Facebook in exchange for your product, giving you exposure without needing a large ad budget.
Direct Collaborations: If you’re looking to work with specific influencers who align with your brand, Splenper’s Direct Collaboration feature lets you filter influencers by engagement rates, audience demographics, and more. You can create campaigns with influencers who resonate with your target market, ensuring your ads are seen by the right people.
Amplified ROI: By combining influencer content with Meta Ads, your campaigns benefit from the trust influencers have built with their audience. This drives better engagement on your ads and results in higher conversions, leading to a boosted ROI.
Key Takeaway:
Splenper elevates your Meta Ads, Instagram, and Facebook campaigns by connecting you with influencers who can drive authentic engagement and trust. Whether you’re bartering products or working on paid collaborations, influencers add an extra layer of credibility that enhances your ad performance.
Conclusion: Meta Ads + Instagram + Facebook + Splenper = Unstoppable Growth
The data doesn’t lie. Meta Ads, Instagram, and Facebook are essential platforms for brands looking to grow fast. But when you combine them with the power of influencers through Splenper, you’re looking at seriously boosted engagement, reach, and conversions.
Ready to turn your campaigns into success stories? Sign up on Splenper today and start partnering with influencers who can take your Meta Ads, Instagram, and Facebook campaigns to the next level.
