If you’re looking for the ultimate hack to grow your brand, two platforms should be at the top of your list: Google Ads and YouTube Shorts. They’re like the dynamic duo of online marketing. One gets your name out there when people are searching, and the other grabs attention with quick, viral videos. Together? They can blow up your brand in ways you never imagined.
But how do you use them effectively? And how can Splenper help you team up with influencers to make your YouTube Shorts (and ads) even more fire? Let’s get into it.
1. Google Ads: The Key to Being Seen When It Matters
Think about it: Every time someone Googles something related to your industry, you want your brand to be front and center, right? That’s exactly what Google Ads does. Whether it’s a product search, a service inquiry, or a “how-to” question, Google Ads gives you the chance to show up right when people are looking for you.
Why Google Ads is a Must for Your Brand:
Instant Visibility: Unlike organic search, where it can take months to rank, Google Ads puts you at the top of search results right away. This means more eyes on your brand, products, and services when people are ready to buy.
Targeted Reach: With Google Ads, you can get super specific with who sees your ads. Whether you want to target a certain location, age group, or even people searching for specific keywords, you’re in control of who sees your ads.
Pay for Results: You’re only paying when people actually click on your ad. So, instead of throwing money at random marketing, you’re investing in ads that directly bring people to your site.
Pro Tip: Pair Google Ads with YouTube Shorts for Max Impact
Google owns YouTube, which means you can target the same audience across both platforms. Someone searches for your product on Google, sees your ad, and then catches one of your YouTube Shorts later on. That’s how you stay top of mind.
2. YouTube Shorts: The Viral Power of Bite-Sized Videos
Let’s face it—our attention spans are getting shorter, and that’s exactly why YouTube Shorts are blowing up. These 60-second vertical videos are perfect for capturing attention fast, and if you’re not using them yet, you’re missing out on a massive opportunity to reach your audience.
Why YouTube Shorts Should Be Part of Your Strategy:
Insane Reach: YouTube Shorts is a relatively new feature, and YouTube is pushing it hard, meaning more views and engagement than you’d get on a regular video. Plus, Shorts have a chance to go viral way quicker.
Quick, Engaging Content: The beauty of Shorts is that they’re fast and to the point. Whether you’re showing off a product, doing a quick tutorial, or hopping on a trend, you can easily connect with viewers in under a minute.
Great for Product Demos: Got a product you want to show off? YouTube Shorts are perfect for quick, impactful demos. Plus, you can easily link your viewers to the product page, driving instant traffic and conversions.
Pro Tip: Use Influencers to Boost Your YouTube Shorts Game
You don’t have to create all your Shorts by yourself. Partner with influencers who are already killing it on YouTube, and let them create fun, engaging Shorts that showcase your brand in front of their audience. With Splenper, you can find the right influencers to make it happen.
3. How to Crush It on YouTube Shorts and Google Ads with Splenper
Now that you know why Google Ads and YouTube Shorts are essential for your brand’s growth, let’s talk about how Splenper can help you connect with influencers and take your campaigns to the next level.
Teaming Up with Influencers for YouTube Shorts:
Barter for Content: You don’t need a huge budget to make awesome YouTube Shorts. With Splenper’s Barter Collaboration, you can trade your products for influencer-created content. They get your products, and you get high-quality, engaging Shorts to promote your brand.
- Action: Use Splenper to connect with influencers who already have a strong YouTube presence. Send them your product, and let them create fun, shareable Shorts that show off your brand.
Direct Collaboration: Want more control over who promotes your brand? With Direct Collaboration on Splenper, you can filter influencers based on engagement, audience demographics, and niche. That way, you’re teaming up with creators who align perfectly with your brand.
- Action: Use Splenper’s Direct Collaboration feature to find influencers who specialize in YouTube content. They can create custom Shorts that resonate with their audience and get your brand in front of the right people.
Maximizing Google Ads with Influencers:
Drive Traffic from Shorts to Your Site: Pairing Google Ads with influencer-created YouTube Shorts is a killer combo. Run Google Ads to capture people searching for your product, and then retarget those same people with YouTube Shorts created by influencers.
- Action: Set up Google Ads campaigns that link directly to your website or product page. Then, use influencer-created YouTube Shorts to retarget the same audience, keeping your brand top of mind.
Boost Click-Through Rates: When influencers promote your product in their Shorts, they can include a direct call-to-action that leads viewers to click on your Google Ads. This not only boosts your ad’s performance but also increases conversions.
- Action: Work with influencers through Splenper to create YouTube Shorts that encourage viewers to click on your ads. This leads to higher engagement and more potential sales.
4. Bonus Tips for Winning with Google Ads and YouTube Shorts
If you really want to step up your game, here are a few bonus tips to make sure your Google Ads and YouTube Shorts strategy is on point:
Test and Tweak: Whether it’s your Google Ads copy or your YouTube Shorts content, always test different variations. See what works best and double down on what’s performing well.
Use Trending Topics: YouTube Shorts thrive on trends, so keep an eye out for viral topics you can jump on. This keeps your content relevant and more likely to get noticed.
Optimize for Mobile: Both Google Ads and YouTube Shorts are primarily consumed on mobile, so make sure your landing pages, videos, and ads are mobile-friendly and easy to navigate.
Ready to Dominate with Google Ads and YouTube Shorts?
Google Ads gets your brand seen when it matters, and YouTube Shorts keep people engaged with quick, viral content. But the real magic happens when you combine both with influencer partnerships through Splenper.
Sign up on Splenper today and find influencers who can take your Google Ads and YouTube Shorts to the next level.
